It is the method for finding a fourth value when two quantities are proportional and you know three numbers. You set up a table with two rows (two situations) and two columns (the quantities), leave one value as the unknown x and solve. If 4 kg cost $20, how much do 7 kg cost? The price per kilo is 20 ÷ 4 = 5, so 7 kg cost 7 × 5 = $35.