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The 10 universal values that steer your decisions

The Theory of Basic Human Values, developed by social psychologist Shalom Schwartz in the 1990s, proposes that there are 10 motivational values recognizable in virtually every culture ever studied, from self-direction and stimulation to benevolence and universalism. These are not skills or personality traits, but the deep goals that shape what you consider important and how you prioritize your choices.

This test presents 20 situations per round, 2 drawn from each of the 10 values, from a larger pool, so it varies on every attempt. In each one you indicate how much that value guides you. The result is a chart of your 10 values plus the profile closest to how you prioritize, among 11 possibilities.

How the result is calculated

Each of the 10 values has its own section, and each section draws 2 of 5 possible items on every attempt. The options in each item represent degrees of endorsement of that value (from "central to my life" to "not a priority"), adding up to a 0-to-100 index per value. It is this 10-dimension vector that forms your trait chart.

The final profile is the closest match to your vector by Euclidean distance (the same method used in the DISC Quiz and the Big Five), among 11 profiles: 10 "pure value" profiles, each dominated by one of the values, and a Balanced Profile for those who spread importance across several values with no single dominant one. No value is "better" than another, what changes is the combination that guides you.

Sample questions

  • Faced with a task, how much do you insist on doing it your own way?
  • Having influence and decision-making power over people and resources is to you...
  • Caring for the well-being of the people close to you is to you...
  • Justice and equality for all people, even strangers, is to you...

All possible results

The Free Thinker

Freedom is your oxygen. You insist on thinking for yourself, choosing your own path and creating rather than repeating, hand you a ready-made script and something rebels inside. Autonomy and originality define you. The shadow is that such fierce independence can harden into resistance to any advice or collaboration, and the hunger to do things your own way can isolate you from people who only wanted to help.

The Thrill-Seeker

You live chasing the next rush. Novelty, challenge and adrenaline make you feel alive, while the predictable suffocates you within minutes. That hunger for experience takes you to places and stories the cautious never reach. The hard part is that a constant need for stimulation can curdle into impatience with the ordinary, trouble finishing what you start, and a tendency to underrate risks that deserved more care.

The Epicurean

For you, life is meant to be lived well. You chase pleasure without guilt, good moments, flavors, rest, fun, and think denying all of it in the name of duty is a waste. That gift for savoring the present is rare, and it's contagious to everyone nearby. The tension shows when immediate pleasure runs over commitments and long-term goals, and the "now" charges a steep price to the "later".

The Achiever

You move to prove what you can do. Competence, ambitious goals and recognition for your performance are your fuel, and you work hard to stand out. That drive turns into real accomplishments and inspires the people around you. The shadow arrives when self-worth leans too heavily on results: a setback becomes an identity crisis, and the race to win can eclipse the people and pleasures along the way.

The Power Player

You understand that the world moves on influence, and you're not afraid to seek it. Status, control and the ability to decide over people and resources put you where you work best: in charge. Used well, that instinct becomes leadership, protection and the power to get things done. The risk is influence becoming an end in itself, when power matters more than purpose, and relationships start being measured by what they yield.

The Guardian

Stability is the ground you build everything on. You value order, predictability and protection, you plan, take precautions and create spaces where people trust that tomorrow will still be standing. That steadiness is a rare foundation in an unstable world. The tension appears when the pursuit of safety turns into fear of the new: good opportunities get declined out of caution, and the comfort of the familiar ends up outweighing growth.

The Harmonizer

You prize order and getting along. You follow rules, respect expectations and hold back when an impulse of yours could disrupt or hurt others, the kind of person who keeps groups running without friction. That self-discipline and consideration are the invisible glue of any collective. The shadow is when the fear of standing out silences what you really think, and the need to please ends up smothering your own voice.

The Keeper of Roots

You carry your roots with pride. Customs, rituals and the wisdom inherited from your family, culture or faith give your life meaning and continuity, what has withstood time holds, for you, a value the new still has to earn. That loyalty preserves what deserves to last. The tension shows when respect for the old turns into refusal of what changed for the better, and tradition stops being an anchor and becomes a tether.

The Caregiver

The people you love come first. Caring, supporting and staying loyal to those close to you isn't an effort, it's your natural language, and you'll drop whatever it takes to be there. That generosity builds deep bonds and a circle that knows it can count on you. The thing to watch is self-care: so much giving can lead you to neglect your own needs, or to suffer too much when someone you nurtured takes another path.

The Global Steward

Your circle of care doesn't stop at the people nearby, it embraces all of humanity and nature. Justice, equality, tolerance and protecting the planet move you deeply, and an injustice far away hurts as if it were next door. That wide awareness is part of what pushes the world forward. The tension lies in carrying the weight of causes too big for one person, and sometimes holding others to an ideal few manage to live up to.

The Balanced One

No single value rules your compass alone. You move between freedom and security, ambition and care, pleasure and duty, adjusting what weighs most as the moment calls for. That flexibility makes you adaptable and hard to label, you understand motivations very different from your own. The challenge of balance is not sliding into indecision: when everything matters a little, it can be hard, in the tough moment, to know which value you simply won't negotiate.

Frequently asked questions

It is inspired by Shalom Schwartz's Theory of Basic Human Values, which identifies 10 universal values found across cultures worldwide. It is an educational self-reflection tool with entirely original wording, it does not reproduce the PVQ or SVS, the model's official questionnaires.