brand colors and color blindness
A brand palette with a dark navy, a teal, an orange and a near-white tends to look stable in any context, but each color reacts differently to the three color blindness types. This test runs the full palette through all three simulations at once, so you can decide with data which colors hold the identity together and which ones need reinforcement beyond hue.
Both of the brand's accent colors shift into an almost different color family, even while remaining distinct from each other.
Tritanopia flips the pattern: here it is orange that moves the most, not teal.
Extremes of light and dark preserve contrast even as the underlying hue shifts.
No. It approximates average perception with a mathematical model; real people vary in severity, adaptation and lighting context, and many have reduced color vision, not absent.
Because teal sits between green and blue on the spectrum, so its result depends heavily on which cone is missing: losing the L or M cone (protanopia, deuteranopia) pushes teal toward blue-purple, while losing the S cone (tritanopia) barely moves it, since tritanopia mainly affects the blue-yellow axis and teal keeps enough green to anchor it.
Not necessarily. An identity color can shift under simulation and still work fine, as long as it is never the only signal for a functional product state; a logo can read as teal to everyone and still be recognized as the brand, distinguishability only really matters where color carries information.
They tend to be more resistant, because luminance difference survives better than hue difference alone across all three conditions, but "more resistant" is not "immune": two very dark colors with different hues can still collapse together, so they still need testing, just with lower priority than saturated midtones.
No. Hue distinguishability under simulated color blindness and the WCAG 1.4.11 non-text contrast ratio are different checks: a palette can pass one and fail the other, so reviewing both before applying brand colors to an interactive UI is still necessary.
#3DDC97#E5C46B#E07B8E#4EA8DE#F7F8F7#796DAC#D9DB86#BAC288#7069CE#F7F7F7#796DAC, #D9DB86, #BAC288, #7069CE, #F7F7F7The palette is processed locally; no color or image is sent to the server.