Without spreading the DAS
- Input
- custo R$ 57, margem 20%, MEI
- Expected output
- preço R$ 71,25
57 / 0.80.
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MEI pricing markup
In the Taxes and fees section, choose MEI. Tax on the price becomes zero, and you spread the month's DAS in the Other direct costs field to see the price with the tax diluted.
57 / 0.80.
R$ 82.05 DAS per month.
Divided by 12.
Markup is profit divided by cost; margin is profit divided by selling price. With a R$ 100 cost and a R$ 125 price, profit is R$ 25: a 25% markup and a 20% margin. The conversion is margin = markup / (1 + markup). A 50% markup is a 33.33% margin, and a 50% margin needs a 100% markup.
Not as a percentage. The DAS is fixed per month. If you want to recover that cost in the price, divide it by units sold and add it to Other direct costs.
It is 5% of the minimum wage plus R$ 1.00 ICMS (commerce and industry) and/or R$ 5.00 ISS (services). The exact monthly amount is in the MEI DAS calculator.
Only if revenue goes past the limit. Changing regime turns the tax from fixed to a percentage, and the tool lets you compare: choose Simples Nacional and see the new price.
Unit cost: R$57.00
Simples effective rate: 5.32% of the price (bracket 2, nominal 7.3%).
This price is right at the 20% margin limit; you can only discount up to 21.12% before profit reaches zero.
A 33.91% markup on cost is the same profit as a 20% margin on price.
| Item | R$ | % |
|---|---|---|
| Cost of goods | R$57.00 | 74.68% |
| Seller-paid shipping | R$0.00 | 0% |
| Tax | R$4.06 | 5.32% |
| Channel commission | R$0.00 | 0% |
| Fixed fee per item | R$0.00 | 0% |
| Card | R$0.00 | 0% |
| Ads and other | R$0.00 | 0% |
| Profit | R$15.27 | 20% |
| Channel | Price | Markup | Margin | Profit | Break-even |
|---|---|---|---|---|---|
| R$76.33 | 1.34x | 20% | R$15.27 | R$60.21 | |
| R$93.94 | 1.65x | 20% | R$18.79 | R$70.65 | |
| R$100.57 | 1.76x | 20% | R$20.12 | R$74.34 | |
| R$126.90 | 2.23x | 20% | R$25.38 | R$90.49 | |
| R$98.87 | 1.73x | 20.01% | R$19.78 | R$74.05 | |
| R$97.14 | 1.70x | 20% | R$19.43 | R$72.45 |
Marketplace fees change without notice. Values checked or used as reference on 10/2026; those flagged as unverified are starting points: confirm them in the seller center.
Markup is profit over cost; margin is profit over price. Margin = markup / (1 + markup).
| Markup | Multiplier | Margin |
|---|---|---|
| 10% | 1.10x | 9.09% |
| 25% | 1.25x | 20% |
| 50% | 1.50x | 33.33% |
| 100% | 2.00x | 50% |
| 150% | 2.50x | 60% |
| 200% | 3.00x | 66.67% |
| 300% | 4.00x | 75% |