Schema Markup (JSON-LD) Generator

Continue in the tool

More pages for this tool

product schema json-ld price reviews

Product schema: price, currency and reviews in JSON-LD

In the generator, add Product and fill in the offers. The form rejects a price with a comma or symbol, checks the barcode digit and shows what Google requires for each use.

Product snippet, merchant listing and reviews

Google separates two uses of Product. In the product snippet, for pages where the item is not bought directly, the requirement is name plus at least one of review, aggregateRating and offers. In the merchant listing, for purchase pages, name, image and an Offer (not an AggregateOffer) with a price above zero and priceCurrency are required. In both, the price is a number with a decimal point, no symbol and no thousands separator: 189.90, never $189.90. The currency is the three-letter ISO 4217 code, such as BRL or USD, in a separate field.
Among the recommended offer fields are availability (a schema.org value, such as https://schema.org/InStock), itemCondition, the purchase page url and priceValidUntil in YYYY-MM-DD. The documentation warns that a priceValidUntil in the past can make the listing stop appearing, and the tool compares the date with today. On the product, brand, sku, mpn and the most specific GTIN (gtin13 for EAN-13) are recommended, and the generator checks the GS1 check digit. For sale prices, Google uses a second price specification with priceType StrikethroughPrice, which this form does not cover.
In ratings, aggregateRating requires ratingValue and ratingCount or reviewCount, with bestRating defaulting to 5 and worstRating to 1; a score outside the scale is an error. In each review, the author needs a valid person or team name, and the 2025 changelog recommends accepting only ratings that come with a comment and an author. Ratings should come from customers: promotional text, such as 50% off, is not a reviewer name, and in July 2026 Google added a guideline against fake and undisclosed incentivized reviews. The tool validates the scale and the count, but it does not verify where the ratings come from.

Checked conversions and outputs

Price with a comma

Input: R$ 189,90
Expected output: price 189.90 + priceCurrency BRL

The price becomes a number and the currency goes in its own field.

Availability

Input: InStock
Expected output: https://schema.org/InStock

The generator writes the full enum URL.

Price range

Input: AggregateOffer 10 a 20 USD
Expected output: lowPrice 10, highPrice 20, priceCurrency USD

lowPrice and priceCurrency are required for this type.

Rating outside the scale

Input: ratingValue 7, bestRating 5
Expected output: erro: nota fora de 1 a 5

The default scale is 1 to 5.

Barcode

Input: 7891000100103
Expected output: dígito verificador GS1 válido

Changing the last digit to 4 gives an error.

Full tool FAQ

Does Google still show the FAQ rich result?

No. Google recorded on 2026-05-08 that the FAQ rich result stopped appearing from 2026-05-07 and removed the documentation on 2026-06-15. FAQPage remains valid schema.org and other consumers may use it, but do not count on it to win space in Search. HowTo went the same way: its result was removed on 2023-09-14.

What is the difference between JSON-LD, Microdata and RDFa?

Which properties are required?

Can I mark up reviews of my own business?

How do I link several types with @graph and @id?

Which date, duration and price format should I use?

Does a lone Course show up on Google?

Can I edit JSON-LD that is already on my site?

Where do I put the JSON-LD on the page?

Does the tool send my data to a server?

Frequently asked questions

Can I use Product without a price?

For the product snippet, yes, as long as there is an aggregateRating or review. For the merchant listing, no: it requires an offer with price and currency.

How do I mark up a free product?

Use a price of 0. That works for the snippet and for apps, but the merchant listing requires a price above zero.

Can I copy ratings from Google Maps?

The generator does not prevent it, but Google review rules ask for legitimate user ratings, and excerpts copied from elsewhere can make the markup misleading. Mark up only what visitors see on the page.

Next steps

{ "@context": "https://schema.org", "@type": "Organization", "name": "Example Bakery Inc.", "url": "https://www.example.com/", "logo": "https://www.example.com/logo.png", "description": "Artisan bakery with sourdough breads and breakfast.", "sameAs": [ "https://www.instagram.com/example", "https://www.facebook.com/example" ], "email": "[email protected]", "telephone": "+1 512-555-0100", "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "telephone": "+1 512-555-0100", "availableLanguage": "en-US" }, "address": { "@type": "PostalAddress", "streetAddress": "100 Main Street", "addressLocality": "Austin", "addressRegion": "TX", "postalCode": "78701", "addressCountry": "US" }, "taxID": "00-0000000" }

Product snippet, merchant listing and reviews

Google separates two uses of Product. In the product snippet, for pages where the item is not bought directly, the requirement is name plus at least one of review, aggregateRating and offers. In the merchant listing, for purchase pages, name, image and an Offer (not an AggregateOffer) with a price above zero and priceCurrency are required. In both, the price is a number with a decimal point, no symbol and no thousands separator: 189.90, never $189.90. The currency is the three-letter ISO 4217 code, such as BRL or USD, in a separate field.

Among the recommended offer fields are availability (a schema.org value, such as https://schema.org/InStock), itemCondition, the purchase page url and priceValidUntil in YYYY-MM-DD. The documentation warns that a priceValidUntil in the past can make the listing stop appearing, and the tool compares the date with today. On the product, brand, sku, mpn and the most specific GTIN (gtin13 for EAN-13) are recommended, and the generator checks the GS1 check digit. For sale prices, Google uses a second price specification with priceType StrikethroughPrice, which this form does not cover.

In ratings, aggregateRating requires ratingValue and ratingCount or reviewCount, with bestRating defaulting to 5 and worstRating to 1; a score outside the scale is an error. In each review, the author needs a valid person or team name, and the 2025 changelog recommends accepting only ratings that come with a comment and an author. Ratings should come from customers: promotional text, such as 50% off, is not a reviewer name, and in July 2026 Google added a guideline against fake and undisclosed incentivized reviews. The tool validates the scale and the count, but it does not verify where the ratings come from.

Checked conversions and outputs

Price with a comma

Input: R$ 189,90
Expected output: price 189.90 + priceCurrency BRL

The price becomes a number and the currency goes in its own field.

Availability

Input: InStock
Expected output: https://schema.org/InStock

The generator writes the full enum URL.

Price range

Input: AggregateOffer 10 a 20 USD
Expected output: lowPrice 10, highPrice 20, priceCurrency USD

lowPrice and priceCurrency are required for this type.

Rating outside the scale

Input: ratingValue 7, bestRating 5
Expected output: erro: nota fora de 1 a 5

The default scale is 1 to 5.

Barcode

Input: 7891000100103
Expected output: dígito verificador GS1 válido

Changing the last digit to 4 gives an error.

Full tool FAQ

Does Google still show the FAQ rich result?

What is the difference between JSON-LD, Microdata and RDFa?

Which properties are required?

Can I mark up reviews of my own business?

How do I link several types with @graph and @id?

Which date, duration and price format should I use?

Does a lone Course show up on Google?

Can I edit JSON-LD that is already on my site?

Where do I put the JSON-LD on the page?

Does the tool send my data to a server?

Frequently asked questions

Can I use Product without a price?

For the product snippet, yes, as long as there is an aggregateRating or review. For the merchant listing, no: it requires an offer with price and currency.

How do I mark up a free product?

Use a price of 0. That works for the snippet and for apps, but the merchant listing requires a price above zero.