Schema Markup (JSON-LD) Generator

JSON-LD describes a page to machines, but Google only rewards some types

JSON-LD is the structured data format Google recommends: a block of text in a script tag of type application/ld+json, separate from the visible HTML, using the schema.org vocabulary. Microdata and RDFa are also accepted, but JSON-LD is the easiest to maintain. Google asks that the markup describe content users can actually see on the page. Having markup does not guarantee a Search feature. Google search gallery (updated 2026-10-16) lists 25 features, among them Article, Breadcrumb, Event, Job posting, Local business, Organization, Product, Profile page, Recipe, Review snippet, Software app and Video. Left out are FAQ (Google stopped showing the result on 2026-05-07 and removed the documentation on 2026-06-15), HowTo (removed on 2023-09-14) and the sitelinks search box (removed on 2024-11-29). Those types remain valid schema.org and other consumers may use them, but this tool warns that they earn no rich result. The Course info documentation is gone too (2025-09-09): the gallery now lists only the course list, which needs at least 3 items on a summary page. For each type the tool marks what Google treats as required and as recommended. Product needs a name and at least one of offers, aggregate rating and review. Event needs a name, a start date and a location with an address. JobPosting needs a title, description, date posted, company and location. Recipe needs only a name and an image, and Article has no required property. Prices take a decimal point and an ISO 4217 currency (USD, EUR), dates follow ISO 8601 (2026-03-10T08:00:00-03:00) and durations follow the PT1H30M pattern. Reviews have their own rule: if a business controls the reviews about itself, the page with LocalBusiness or Organization is ineligible for stars, including when they come from a third-party widget. With several types on one page, use @graph and @id to link Organization, WebSite, WebPage and Article instead of repeating data. The tool does both and checks the output, but the final verdict comes from Google Rich Results Test and the schema.org validator, both linked alongside.

From form to site in three steps

1. Pick a type and fill it in. The tool opens with an example loaded; change the data or add another entity. Fields marked Required and Recommended follow Google documentation, and the rest sit under More properties.
2. Read the warnings. Each field shows its error in place (a date outside ISO 8601, a currency written as a symbol, a relative URL, a free-text duration) and the panel shows the type status at Google, with the check date.
3. Copy it as JSON-LD, a script tag, a Next.js component or a WordPress hook, paste it into your site and test it in Google Rich Results Test and the schema.org validator. To edit markup you already have, paste it into Import.

Use this tool on your site

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Sources and references for this tool

These references help contextualize formulas, standards, APIs and limitations used on this page. They do not replace professional validation when a result has legal, financial, medical or operational impact.

• Google Search Gallery (structured data)Google Search Central, Gallery of structured data features with a documented rich result (updated 2026-10-16).
• FAQ rich result deprecation (FAQPage)Google Search Central, Record of the FAQ rich result deprecation on 2026-05-07.
• Search Central documentation updatesGoogle Search Central, Changelog: FAQ, HowTo, sitelinks search box, Course info.
• Local business structured dataGoogle Search Central, Required and recommended properties and the opening hours format.
• Product snippet structured dataGoogle Search Central, Product, Offer and rating requirements.

Frequently asked questions

Where to go next